About Certified Strategist
This course teaches you how to move strategy from paper into practice. Most organisations fail not because their strategy is wrong, but because they struggle to execute it — this course gives you a proven framework for connecting strategy, planning, operations, and performance measurement into one system.
You'll start by understanding what strategy actually means and why so many organisations fall short in executing it, then move into a practical framework for turning vision into results. From there, the course covers how to convert strategy into an actionable plan, how to measure and manage performance effectively using tools like the Balanced Scorecard, and how to implement a performance management system from the ground up.
By the end, you'll be able to build a Balanced Scorecard from scratch and lead the execution of strategy within your own organisation with confidence.
Expected Outcomes
The course is structured around five stages of strategy execution — from understanding strategy itself through to implementing a full performance management system — so each skill builds toward practical application. By the end, you'll be able to:
- Understand and apply a planning and execution framework
- Develop and communicate a clear strategic vision, mission, and intent
- Turn strategy into actionable, operational plans
- Build the structures and systems needed to support successful execution
- Use tools like the Balanced Scorecard to measure and manage performance
- Identify and manage the human factors that affect strategy execution
- Lead tactically through obstacles and challenges during execution
Training Method
The course begins by building a clear understanding of strategy and why execution so often falls short, before introducing a practical framework connecting strategy, operations, and tactics. It then moves into turning strategy into an actionable plan, covering common performance bottlenecks and a structured system for closing the gap between strategy and results.
From there, you'll explore performance measurement in depth, including the Balanced Scorecard and how to define strong performance metrics, before finishing with hands-on work implementing a full performance management system — including building a Balanced Scorecard from scratch. Throughout, you'll work through facilitated discussions, syndicate work, practical exercises, videos, and self-tests, so you leave with a system you can apply directly to your own organisation.
